Welcome to our Digital Marketing Fundamentals course, where you will learn the basics of digital marketing and how to create effective strategies to reach your target audience online. We will begin with an introduction to digital marketing, exploring what it is and why it is important for businesses today. You will then learn how to build the buyer journey, mapping out the various stages a customer goes through before making a purchase, and how to tailor your marketing efforts to each stage.
Personalisation is key in today’s digital landscape, and we will explore how to personalise the buyer journey to create a more engaging experience for your potential customers. You will learn how to use data to understand your audience and deliver targeted messaging that speaks to their needs and interests.
Paid advertising is a crucial component of any successful digital marketing strategy, and you will discover how to use paid advertising to reach your target audience and generate leads. We will cover popular advertising platforms such as Google Ads and Facebook Ads, and how to create effective ad campaigns.
Social media has become an integral part of modern society, and you will learn the role of social media in digital marketing. You will discover how to effectively use social media platforms such as Facebook, Twitter, and LinkedIn to engage with your audience and build brand awareness.
Finally, we will explore effective email marketing techniques, including how to build an email list, create engaging email content, and automate your email campaigns. You will learn how to use email marketing to build relationships with your audience and drive conversions.
Whether you’re new to digital marketing or looking to refresh your knowledge, our Digital Marketing Fundamentals course has everything you need to create effective digital marketing campaigns that drive results.
What you’ll learn?
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Digital Marketing
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AIDA Principles
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Paid Advertising Concepts
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Managing a digital marketing budget
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Calculating the customer lifetime value
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Exploring the benefits of social media
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Effective email marketing
Who is this digital marketing course for?
This course is ideal for those who work in or aspire to work in the following professions:
- Digital Marketer
- Digital Marketing Agency
- Who wants to learn how to start a digital marketing agency
- Business owners who need to increase the number of customers
- Individuals who want to earn huge income by doing digital marketing for business organizations.
- Anyone interested in learning this skill
Course Features
- Lectures 18
- Quizzes 0
- Duration 42 m
- Skill level All levels
- Language English
- Students 26
- Certificate Yes
- Assessments Yes
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8 Comments
Very informative course would like to know how I get my e certificate upon completion.
Hi Matthew Orton,
After completing your course, Please click on the link bellow:
globalcourses.co.uk/profile/
In this profile page, you will get a certificate option. Simply click on it. Hopefully, you’ll get your certificate.
Thanks again
Global Courses
Hi yes I have completed every lesson from part 1 to 9 and it’s only saying 50 percent completed am I missing something?
Hi I am facing with same problem as same Mathew. I already finished the course but it tells me that I am done for 50% only. Can you please solve this problem ASAP?
Hi I am facing with same problem as Mathew. I finished my course but it tells me that I finished 50% only. Can you please solve this problem ASAP?
Hello Ziad,
I am afraid our website faces minor technical issues and this issue is one of them. However, if you complete full course, you will get your certificate. After completing your course, Please click on the link bellow:
globalcourses.co.uk/profile/
In this profile page, you will get a certificate option. Simply click on it. Hopefully, you’ll get your certificate.
Or if You want a hardcopy of certificate and transcript, Please email us to support@globalcourses.co.uk
Thanks Again
Global Courses Support Team
Hi.
It appears there’s an error with the course curriclum on this one, it has duplicate lessons after lesson 9 or 10 and will only complete the course as 50% completed due to the error.
Hello Marc,
Would you please clear your browser cache(CTRL+F)? and Then check again.
Thank you
Global Courses