Curriculum
- 14 Sections
- 14 Lessons
- 365 Days
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- Introduction1
- Preparing for market segmentation1
- Scope of Segmentation1
- Portraying how a market works and identify decision-makers1
- Developing a representative sample of different decision-makers1
- Accounting for the behavior of decision-makers1
- Forming market segmentation1
- Determining the attractiveness of market segments1
- Assessing company competitiveness and the portfolio matrix1
- Realizing the full potential of market mapping1
- Predicting market transformation1
- Setting market objectives and strategies1
- Organizational issues on market segmentation1
- Premium Certificate & Transcript1
Organizational issues on market segmentation
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