Basics of service markets

The Basics of Service Markets course offers a comprehensive understanding of the fundamental concepts and principles of services marketing. This course serves as a solid foundation for anyone seeking to explore the dynamic and ever-growing service industry. During this course, you will gain insight into the distinguishing characteristics of services and how they differ from goods. You will delve into the intriguing world of services marketing and explore its unique challenges and opportunities. Understanding the importance of services marketing and its impact on customer satisfaction and loyalty will be a key focus.

We will discuss various types of services and their relevance in today’s market. You will learn about the seven essential elements of services marketing, commonly known as the 7 P’s, which include product, price, promotion, place, people, process, and physical evidence. Furthermore, you will discover strategies for setting prices for services and the significance of service encounters in shaping customer perceptions. The course will emphasize the benefits of maintaining service quality and the vital role of value addition in the service industry. You will also explore methods to sustain a competitive edge in the ever-evolving service market.

By the end of this course, you will have a solid grasp of the challenges faced in services marketing and the tools and techniques necessary to navigate this exciting and rapidly expanding sector. Join us to gain the knowledge and skills needed to excel in the dynamic world of service markets.

What Will You Learn?

• The distinction between goods and services and the defining characteristics of services.
• The concept and significance of services marketing.
• How marketing of services differs from marketing of physical goods.
• Various types of services and their role in the market.
• The seven essential elements of services marketing: product, price, promotion, place, people, process, and physical evidence.
• Strategies for setting prices for services.
• The importance of service encounters and their impact on customer satisfaction.
• The benefits of maintaining service quality and its impact on customer loyalty.
• The significance of value addition in the service industry.
• Techniques to maintain a competitive edge in the service market.
• The challenges faced in services marketing and how to address them effectively.

Who Should Take The Course?