Curriculum
- 8 Sections
- 18 Lessons
- 365 Days
Expand all sectionsCollapse all sections
- Introduction9
- 1.1Introduction1 Minute
- 1.1What is digital marketing ?1 Minute
- 1.2Building the buyer journey6 Minutes
- 1.2Applying the AIDA model3 Minutes
- 1.2Personalising the buyer journey4 Minutes
- 1.2Paid Advertising5 Minutes
- 1.2Budgeting for Paid Advertising5 Minutes
- 1.2The role of social media5 Minutes
- 1.2Effective email marketing7 Minutes
- What is digital marketing?1
- Building the buyer journey2
- Personalising the buyer journey1
- Paid Advertising2
- The role of social media1
- Effective email marketing1
- Premium Certificate & Transcript1